HOW MONEY, FAME & WOMEN FUELED ETHIC ENTERTAINMENT SPLIT
At the verge of 2018 Gengetone music was begining to have its vibrance rooted beneath the kenyan music industry stems and one Gengetone group that came and swept away the youth was Ethic Entertainment. They had just debuted with Lamba Lolo which went viral countrywide, eliciting fear into the pioneers and also causing a state of emergency within the sensor-ships. They rubbed shoulders with the then KFCB Boss Ezekiel Mutua who spent his time and money advocating for the ban of such vulgar music.
The controversial aspect of their lyricism fueled gengetone genre even more, giving them a chance to shine both locally and internationally. Ethic Entertainment would then spark the attention of every international act who touched down in the country, accompanying them to every available media interview.
REKLES was the main machine of the group aside from his role as the chorus master.
SWAT Mtoto wa Eunice was the youngest but most controversial. He, for a long time, became the selling point of the crew, paving way for SESKA and ZILLA to enjoy a slice of their popularity too. However Ethic was to sell regardless of their individual capacities.
The group had their merry moments thrilling fans with none stop hits like Position, Instagram, Pandana, Chapa Chapa, Thao, Tarimbo, Daktari and Quarantei.
For the few years together they made good money and met beautiful ladies along the corridors of fame. These two became the source of their predicaments, sadly. They would then loose cool on each other thus shooting themselves on the foot career wise . Their disagreements paved way for insightment from a section of the fans and cunning promoters who felt they needed one another no more.
How then did we begin to see them work on solo projects? Rekles went hip-hop and before we knew it, he was the only notable figure on ethic’s social media handles. Could it mean he was the hero in the group’s survivor series! Or could he be the smartest one. Another angle would have it that he had all the powers to hire and fire being the ring leader or owner of the crew. But that is not in the public domain. Reliable sources have it that Ethic had disagreements of the pay check. Certain financials didn’t go right and they chose to take individual tunnels to either more fame or music oblivion.
Women are also said to have played a big role in their split, citing lack of reasoning whenever a conflict emerged. The crew has however not announced their official parting but then again are not showing signs of working together again.